Can money motivate weight loss? Perhaps at first (Reuters)
Sunday, December 16th, 2012NEW YORK (Reuters) – Obese people may be more likely to slim down if they have money riding on their success through financial incentives — but the weight might creep back once the monetary carrot is gone, according to a U.S. study.
A program in which people stood to lose cash if they failed to lose weight appeared to motivate them, but the motivation didn’t last, the study — published in the Journal of General Internal Medicine — found.